Our vision
To become the Kingdom’s largest network of multi-sport academies for children, present in every city and a national reference for teaching children across all sporting activities.
New Lanes Academy
Who we are
New Lanes is a Saudi sports academy dedicated to teaching and developing children and young athletes aged 3 to 16. With swimming at its heart as a life skill, the academy builds a complete pathway through individual and team sports.
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Our story
Our story. Deep experience, a new beginning.
Our story did not begin when our first branch opened. It began more than fifteen years earlier, beside swimming pools, on gymnastics mats, in karate and taekwondo halls, and on small pitches where even smaller children learned to chase a dream.
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Experience that creates beginnings
Year after year, sports specialists and youth coaches helped turn fear into confidence and hesitation into achievement. Their work brought medals, sporting participation and generations who carried sport with them beyond childhood.
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Families helped shape the path
Families needed more than a good lesson: a clear path that understands their child’s ambition, documented progress, a reassuring partnership and continuity when moving from one city to another.
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Bringing our experience together
That is how New Lanes was born: bringing technical expertise together with structured management, coaching with measurement, and sporting ambition with family needs. Starting in Riyadh, Madinah and the Eastern Province, we are working towards cities across the Kingdom with one consistent approach and progress families can see.
Our direction & ambition
Our vision & mission
Our mission
We develop young champions with measurable skills, visible confidence and lasting discipline, in a professional, safe sporting environment and in true partnership with parents.
Our promise to parents
At New Lanes, parents see their child’s results documented and measured, not simply described.
What brings us together
Our five values
Safety first
No compromises. No exceptions.
Measurement
What is not measured cannot be marketed or developed.
Respect & discipline
Sport builds character before it builds skill.
Accessibility
For boys, girls and women, and soon for people with special needs.
Professionalism
Qualified staff, an accredited curriculum and an experience inspired by leading clubs.